Belgian Cycling Factory acquires Nukeproof

Belgian Cycling Factory Acquires Nukeproof: A New Era for the Renowned Mountain Bike Brand

In a move that is set to send shockwaves through the cycling industry, Belgian Cycling Factory (BCF) has announced its acquisition of Nukeproof, the iconic mountain bike brand. This strategic move marks a significant milestone in BCF’s expansion plans, as the company looks to strengthen its presence in the global cycling market.

A New Chapter for Nukeproof

Nukeproof, founded in 1990, has long been synonymous with high-performance mountain bikes. The brand has built a loyal following among riders who demand the very best in terms of design, innovation, and durability. From its humble beginnings as a small, UK-based company to its current status as a globally recognized brand, Nukeproof has consistently pushed the boundaries of what is possible in mountain bike design.

BCF’s Vision for Nukeproof

So, what does the future hold for Nukeproof under BCF’s ownership? According to BCF’s management team, the company is committed to preserving Nukeproof’s legacy while investing in innovation and growth. Key members of the previous Nukeproof team have joined BCF, ensuring continuity and expertise.

“We are thrilled to welcome Nukeproof to the BCF family,” said a spokesperson for BCF. “We recognize the brand’s rich heritage and its reputation for building exceptional mountain bikes. Our goal is to build on this foundation, leveraging our resources and expertise to take Nukeproof to the next level.”

What This Means for Nukeproof Fans

So, what can Nukeproof fans expect from this new chapter in the brand’s history? Here are a few key takeaways:

• Continuity: BCF has pledged to maintain Nukeproof’s commitment to quality, innovation, and customer service.
• Investment in innovation: BCF plans to invest in research and development, ensuring that Nukeproof remains at the forefront of mountain bike design and technology.
• Expanded distribution: Nukeproof will be available through BCF’s extensive dealer and distribution network, making it easier for riders to access the brand’s products.
• Re-entry into the US market: BCF plans to re-launch Nukeproof in the US market by 2027, providing American riders with access to the brand’s high-performance mountain bikes.

The Future of Mountain Biking

The acquisition of Nukeproof by BCF marks a significant development in the mountain biking industry. As the sport continues to evolve and grow, it’s clear that innovation, quality, and customer service will be key drivers of success.

With BCF’s resources and expertise behind it, Nukeproof is poised to remain a major player in the mountain biking world. Whether you’re a seasoned pro or just starting out, the future of Nukeproof under BCF’s ownership promises to be an exciting one.

Stay Tuned for More Updates

As the dust settles on this major acquisition, we’ll be keeping a close eye on developments. Stay tuned for more updates on Nukeproof’s future plans, new product releases, and other exciting news from the world of mountain biking.